Your roof is the first line of defense between your family and the elements. When an old roof is past the point of minor repairs, a complete roof replacement is the right investment. GoTo Roofing helps Ann Arbor homeowners choose the roofing materials that offer protection, style, and long-term value, with hands-on supervision and honest guidance from start to finish.
Every home is different, and so is every roofing project. The brand, style, and material installed on your roof should match your home’s needs, your budget, and your long-term goals. That’s why we never push customers toward a single option. We provide education, make recommendations, and let you make the decision that makes sense.
GoTo Roofing installs American-made, quality-guaranteed roofing materials across every roof we touch. Our team handles residential roof replacement of every scope with onsite supervision, so nothing gets missed.
The most popular choice for homeowners; affordable, versatile, and available in styles that improve curb appeal. We are certified to install asphalt shingles from eight different manufacturers available in this region, giving you more options to find the right fit for your home and budget. Whether you're considering three-tab shingles for value or architectural shingles for added longevity and visual impact, we help match you with the right product.
Flat roofing materials, commonly referred to as rubber roofing, are used on roofs with little to no pitch. The membrane combats standing water and withstands deterioration from debris. Not every flat roofing material suits every project. Some are ideal for both re-roofing and new construction, while others are not. We help you weigh installation costs, energy performance, and maintenance requirements to find the right fit.
Composite shingles are engineered to mimic the look of slate roofing or wood shake without the weight or maintenance demands. They resist impact, high winds, and severe weather while offering a longer lifespan than traditional asphalt. Composite roofing falls between asphalt and metal in terms of cost, making it a middle-ground option for homeowners who want upgraded performance and curb appeal without the price tag of a metal roof.
Metal roofing is growing in popularity for its visual appeal, extended roof life, energy efficiency, and low maintenance. We specialize in standing-seam metal panels with hidden fasteners. These panels feature a vertical rise above the flat portion and are attached using concealed clips. The edges are mechanically seamed and locked together for a water-tight seal that holds up against high winds and severe weather. While a metal roof is long-lasting, metal roofing is significantly more expensive than asphalt. We walk you through the roof replacement costs so you can weigh the upfront investment against the long-term benefits.
There is more to replacing a roof than tearing off old shingles and putting new ones on. A full roof replacement involves several components that work together to protect your home. Skipping any of them leads to problems down the road.
Old roofing is stripped, damaged decking is replaced, and ventilation products are installed.
Applied to roof edges, valleys, and penetration points per Michigan building code to protect against ice damming and water damage.
Synthetic underlayment covers the decking to protect it from shingle materials and is stronger and more water-resistant than felt paper.
Installed at every vulnerable juncture, including vents, skylights, chimneys, and abutting walls, to seal out water.
Once every layer of protection is in place, your shingle of choice is installed to complete the new roof.
Minor repairs can extend your roof’s life, but there comes a point when patching problems costs more than solving them. If your roof has widespread damage, multiple active leaks, or is nearing the end of its lifespan, a full roof replacement is the smarter investment. It lets you address structural issues and water damage hiding underneath the surface rather than covering them up. Left unchecked, rot and moisture will eventually leak into your home, causing costly damage to walls, floors, and furnishings.
Generally, plan to replace your roof every 15 to 20 years. Premium materials and architectural shingles require replacement less often, which is why many of our customers prefer them. Regular inspections by a trained professional roofer help determine whether it’s time for minor repairs or a full roof replacement. If you’re unsure where your roof stands, schedule a free estimate and let our team give you an honest assessment.
✔ Hands-On, Onsite Supervision: A project supervisor is present for the full roof replacement, not occasional check-ins. You know who’s overseeing the work at all times.
✔ Straightforward Guidance on Materials and Cost: We explain your roofing material options, walk through the roof replacement cost, and recommend what fits your home and budget without pushing a single solution.
✔ Respectful Jobsite: The work area stays clean, and your property looks as good or better than before we arrived.
✔ Quality Workmanship, Premium Materials: American-made roofing materials backed by manufacturers we trust, installed to the highest standards. We stand behind every finished product.
✔ Customer Service From Start to Finish: You get clear updates throughout the roofing project and a real person who knows your job when you call. No chasing down answers.
A roof replacement often reveals other exterior concerns. Gutters that aren’t keeping up. Siding showing its age. Windows that need attention. Instead of coordinating multiple contractors, GoTo Roofing handles it all: one team, one plan, one point of contact for your entire exterior.
Whether you’re dealing with storm damage, missing shingles, an aging roof, or you want a roof inspector to take a look, our roofing professionals are ready to help. Schedule your free estimate and get honest answers about what your roof needs and what it doesn’t.
We offer financing options if budget timing is a concern, and we work directly with your insurance company on storm damage claims. Quality workmanship, clear estimates, and a roofing contractor you can reach when you need us.
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