Spring is coming! That means ads for roofing replacement services are coming, too!
After a Michigan winter with lots of snow, a lot of roofs need repair or replacement and, naturally, we roofers want to be the one to get your business.
So, itâs time for a pre-emptive reality check about advertising claims. Some roofing companies make promisesâor even demandsâthat ought to trigger your âbuyer bewareâ alarm. What types of claims ought to raise your âbuyer bewareâ antenna? There are two basic categories: unrealistic discounts, and high-pressure tactics for a quick decision.
Unrealistic Discounts
Unrealistic discounts come in many variations. Letâs look at a few.
60% off list price! Double anyone elseâs coupon! $2000 off!⊠This type of discount might be real for a retailer getting rid of excess stock at the end of a season, such as Christmas decorations in January, winter clothing in March, or new cars at the end of a model yearâbut not for roof replacements.
Roofers buy shingles for your specific roof, based on your specific needs and preferences. Sure, we may buy ahead for very popular shingle types, but we donât stockpile them and then try to unload them cheap to make room for the latest new style. If someone offers an unrealistic discount on roof repair, check their offer against GoTo Roofingâs prices to see if the âlistâ price being discounted is inflated.
Zero percent interest for 5 years. Similarly, if someone offers long-term, zero percent financing, you should wonder if the purchase theyâre financing is overpriced to begin with. How else could they afford to lend you their money for free?
Buy one, get one free. Whether itâs âBuy one shingle, get one free,â or âBuy two windows, get one free,â the same discount caveat applies. Itâs hard for a company to stay in business offering unrealistic discounts unless they inflate the original price. As a customer, a little caution goes a long way.
High Pressure Time Limits
One roofer we know of in another state places newspaper ads offering huge discountsâbut theyâre only valid during their initial visit to your home. Why would their price go up the moment they drive away? Probably because they are overpriced and donât want you to figure that out.
Of course, itâs fine for you to make a decision on a vendorâs first visitâif youâve done your homework first! Make sure itâs your needs that are being met, not the roof salesmanâs sales quotas.
âExclusiveâ Claims
If a company claims to be the only one offering a particular product or service, verify it. One Michigan roofer claims to be the only one offering ScotchgardÂź shingles, but GoTo Roofing offers them, too, so obviously thatâs false. According to 3MÂźâs website, that company isnât even listed as a vendor! Another claims to be selling shingles produced in MichiganâŠthere arenât any shingle manufacturers in Michigan!
What GoTo Roofing Offers
GoTo Roofing offers a variety of products, brands, styles, and price ranges. We walk you through a simple questionnaire on our first visit so we can offer you options based on your needs, budget, and preferences.
Of course, GoTo Roofing does offer sales, from time to time, as a purchasing incentive. But they are true salesârealistic discounts off our regular price, not misleading discounts off inflated prices. Plus, we advertise clearly, in advance, when the sale will end. Thereâs no high pressure to âbuy today or lose the discount.â We are known for the high quality work of work that we do. We provide âa roof to last. Service to remember.â
Contact GoTo Roofing today for a free inspection and estimate for your roof repair or replacement!